Well, that’s a great question with a variety of answers coming from just about everyone in the search or marketing business.
Some will say, that a domain can be just about anything that can be pronounced. Others will say that it has to be a “EMD” (Exact Match Domain) which is a keyword type-in that is relative to the product or service you are offering.
But is a domain name truly that important? Can if make or break your online business?
The answer is (coming from me of course and the immense studies that I have performed) yes, it’s fairly important. Though a not-s0-distant time ago, the “exact match domains” were much more favored in a pre Panda & Penguin world, but it does have a certain amount of importance of the message you are trying to convey to the world.
So in essence, the domain name you choose for SEO should be somewhat keyword relative but doesn’t necessitate you running to your local domain broker to cough up some insane amount of money that you can be using for your actual business, but something this is both short, sweet, catchy and has some type of keyword density contained with the domain or URL that you will choose is really the best option.
I mean, don’t get me wrong, if you want some crazy domain that you think sounds like a trendy cool concept, but the words in the domain make no sense in any language, then you can guarantee yourself the need for a heavy marketing budget and some really sticky marketing concepts to stick out in the minds of the ordinary web user.
For search purposes, I recommend nothing longer than 10-14 characters at maximum. The shorter the better of course, but really at this stage in the game everything has been swallowed up by squatters, nogoodnicks, and people that just “plan to eventually build a site”. When you my friend who is reading this, and is motivated to no end go getter that you are is trying to get something moving, is bound by some parked registration domain monger from like 10 plus years ago on a parked domain (don’t even think about trying to approach these guys about buying a domain).
Nonetheless, the answer is a resounding yes! It is a good 50% of importance in regards to a potential startup website to acquire a good relative domain name for both SEO and for human consumption.
Sometimes the idea of a “trendy domain name” may sound like a great idea to you, however will be met with a different attitude from those outside of your industry and your circle of influence.
In the meantime, take some time and really do your homework on both your business intent, and the keyword domain that is relative and available! Remember, it’s a big internet now, and picking your domain (virtual real estate) is just as important if you were setting up a retail store in the right shopping center or location.
So get started now, and if you are going to take your business seriously into 2016, then you are going to want to register a domain name now.