BySo if I eat bad foods does it matter?
Or, if you don’t exercise is it a big deal? And is it really important to redesign my website, even though I am not an online business?
As you can see, there are really many questions that you can ask yourself on “whether it matters”, but as we all know in the back of our minds, that it does, and I’ll show you why.
In certain instances, we may think that the small things don’t always matter, however just like how we treat our bodies and our mind on a daily basis usually dictates our overall feeling, health and general wellness. The same applies in this day of the general public being a part of the “I need instant information” age. and this is where your offline or online business needs to be able to handle this request in order to compete and stay in the running during the continuing competitive world economy.
I’ve had many friends, and clients tell me that they “don’t really do online business”. But it’s not a matter of whether your business model is geared towards selling products on line, or your selling a downloadable product, but really is more of a virtual business card if you will. And as with many businesses, your business card is the first “leave with your client” piece of information, and can have a powerful impact on your impression to others.
The way your website looks, loads, and handles customer or potential client interaction should be treated no differently than you meeting with them in person or talking with them on the phone. So why wouldn’t you want to give them an extraordinary first impression? Why wouldn’t you want to answer the questions they have easily without the hassle of calling you? And why wouldn’t you want to overall do more business?
With that being said, “does redesigning my website really matter“?
And the answer is a resounding YES, it matters quite a bit and I’ll continue to show you why.
The first reason for re-designing your website
It may just be a very unprofessional looking eyesore of a design and sounds even worse. Yes, music or sound or “virtual introductions” are just as bad. Web users don’t want to be subject to what you think is “cute stuff”, they will press play or watch a video if they have interest.
The above case is rather extreme, however many of those page elements still exist in websites that I see today. If any of those web design elements are in your site at this moment, then yes…it is time for an immediate redesign.
A second reason for redesigning your website.
More than anything in today’s webspace, is the importance of “SEO” also known as Search Engine Optimization. Yet again, much of the time, a good platform and website code structure works hand in hand to help SEO efforts on badly designed sites so that Google (or any search engine for that matter) can effectively index (or spider) your site. This is the life essence of search engine promotion, and to do a local search engine marketing campaign, or a national one is useless and will be ultimately ineffective without a good design intent.
3rd and Final Reason (At this Moment) To Redesign Your Website.
Nothing wreaks frustration more on a would be customer or client, than the in-ability to locate important information and see it clearly. Whether it be your main contact phone number, an email or contact communication request, or even a simple listing of your services with a business address and hours of operation. When I see haphazard or careless designs that do not even guide me to core information I am looking for, it automatically generates the message to me that they don’t particularly want my business.
There you have it. Just 3 solid reasons on why redesigning your site truly does matter. Over the past few years, I’ve seen brick and mortar offline businesses lose vital customer leads due to the inability to do just the basic communication on their site(s), and have seen their competitors that have just entered the same sector with higher call-to-action “online versions” of their relative businesses in the same industry take a bigger bite of the business all due to the design of their website and the image it leaves behind.
So, now that you know that is does matter, do you or anyone else know someone that “doesn’t think that a website re-design matters”?
